The key issue for your Action Plan is to focus on demand. 3 key questions dominate: Will your customers survive the Tariff War? Will your suppliers survive the Tariff War? What can you do to help them survive?
Chemicals and the Economy
President Trump’s trade war risks crashing the global economy
Clearly, the US is most at risk from all these changes. Its ‘soft power’ depends on its global reputation. And its ‘hard power’ depends on its global alliances. But President Reagan’s warning applies to all of us: “Then the worst happens: Markets shrink and collapse; businesses and industries shut down; and millions of people lose their jobs.”
Europe’s new defence and infrastructure spend will be a game-changer for its economy
History shows that moves towards European integration has been turbo-charged by the need to respond to crisis. Or as German philosopher, Friedrich Nietzsche, once noted: “What doesn’t kill me, makes me stronger”.
6 ‘Rules for Success’ as tariff wars and Europe’s Clean Industrial Deal begin
The Rules for doing business have to change. As NATO’s leader, Mark Rutte, has warned, Europe needs to “Raise defense spending or start learning Russian”
Trump launches trade war with US’s top 3 trade partners; says Europe & key business sectors are next
“The Dumbest Trade War in History. Trump will impose 25% tariffs on Canada and Mexico for no good reason.” Wall Street Journal editorial
Europe’s chemical industry, and its economy, face an existential challenge
Time is not on Europe’s side. Hopefully, this crisis will now lead policymakers to take the urgent actions that are now essential.
La Niña effect increases natural gas prices as colder weather forecast for N America & Europe
Europe is also in the midst of what is forecast to be its coldest winter since Russia’s invasion of Ukraine, with the continent already dipping deeper than usual into gas storage as temperatures plummet.
Europe’s economy loses its “engine”, as France follows Germany into political turmoil
Europe has been built through crisis since the end of World War 2. Today’s economic and political crises require a similar focus on reinvention.
Companies need to refocus to avoid over-capacity problems ahead
Today’s population growth is mainly due to increasing life expectancy, not babies being born. And these Perennials 55+ are the most under-served generation in history. Companies who pivot to meet their needs are likely to be very successful
Chemicals must respond to demographic destiny
Demographic changes are now transforming the nature of demand in chemicals and other industries. Far-sighted companies around the world are already adapting their strategies for success in today’s New Normal.
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